Denise van Leeuwen, Kiss_Holland

Thursday, 5 May 2011

and the hard work begins.....

ahh its been almost a week since i last created a new post, i should be doing this every day, i need to keep on top of things.
had the statement of intent presentation yesterday and nervous doesn't quite justify how i was feeling. even though it was only a few minutes, and it seemed over in a flash, i am relieved it is over with. there is something about presenting which i find really overwhelming. i have never been keen in front of an audience, even in my end of year 6 ceremony in which i cried when asked to sing to everyone. but i am getting good feedback, something im not used to were presentations are concerned, so i must be taming my nerves somehow.

moving on, my idea has slightly changed. after a lot of research into online data and a survey (to everyone to filled it in, i am forever grateful), selling vintage clothes on topshop's website has now become "vintage inspired". quite frankly im more at ease with this idea. i can range build like i know how too, merchandise and garment tech, just like in my assignments, where as if i just did vintage clothing i would struggle.

the main reasoning behind this, which admittedly i didnt consider, was that they would be online, with millions of people looking at the "one-off" pieces, and there lies the problem. they are one of a kind, so when one goes thats it, no other chances. from experience in my work placement in newlook as a online merchandiser, i know that it takes 12hours or more to upload items onto a website and if more than 1 person clicks buy, its take 12 hours for the system to register, meaning people will end up with cancelled orders. 

so instead i give you........ vintage inspired clothing by topshop, and for the aw11/12 seasonal trends, i will be planning 2 ranges, one 1920s and one 1940s. alongside this, there will be hand picked pieces by the head of vintage buying for a quick trend treat, and will be offering a "one and only" chance of bidding on the original one-off vintage items which inspired the collection. 

so now, let the hard work commence and remember always love the forgotten    

x


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